If the value of internal communication to a business is not clear then organisations can hardly be expected to invest significant time and resource on it. The soft, cuddly teddy bear of internal communication needs to find a way to grow sharp teeth to make management sit up and take notice of its true potential. The Five-Step Value Framework draws on measurement strategies from other operational functions to provide a mix of measures designed to help communicators demonstrate the true value of internal communication activities.
Corin Ashby has been helping businesses improve their internal communications since 1996. During that time he has worked with many leading communications practitioners from private and public sectors in both the UK and USA. He holds a first-class MBA from Warwick Business School.